My experience in Myanmar reveals the complexities of navigating a tumultuous environment marked by political instability and unpredictable market conditions. As an Indonesian unfamiliar with local nuances, they quickly learn the importance of creativity, cultural sensitivity, and empathy in marketing without reliable media channels. Decisions are influenced by personal relationships rather than formal processes, and even astrology plays a role in timing business initiatives. Despite these challenges, the focus remains on connecting with consumers and fostering trust, highlighting the meaningful impact of keeping people connected amid uncertainty.